Google Rolls Out Panda 4.0 May 20, 2014

Google 4.0 rolloutMatt Cutts from Google has announced the release of a new version of their Google Panda algorithm, version 4.0. This announcement was made through a post on Google+ as well as from Google’s Matt Cutts on Twitter. According to the announcement, there will be a slow rollout of the update that will go on for about a week or so before all the changes have been effected. Google Panda penalizes sites with poor or shallow content from getting high rankings on its search engine.

Ever since 2012 when Google started their regular monthly updates there have been no major announcements on any improvement or changes to the Panda algorithm. The fact that they have done it this time must mean that this is a bigger update.

The Panda 4.0 has to be a major update to the last algorithm as opposed to just a data refresh as was the case with the monthly rolling updates. This marks a significant adjustment to how Panda identifies and gives scores to sites and their content.

Sources in Google suggest that this is a kinder Panda algorithm. This update also gives a suggestion of the direction that Google will be taking with the future adjustments. Those sites damned by the previous algorithm may have the chance to rise from the ashes. While it may be advantageous to some, this may not necessarily be the case for all. Other sites may experience penalties from this new version. The effect this adjustment has on such sites may be visible in few days to come. Sites that experience major changes to their traffic numbers may be as a result of the latest update.

Below are the previous confirmed Panda updates. We have taken the liberty of naming them according to the order in which they have happened with the major changes also called out with their AKA names:

Panda Update 1, AKA
Panda 1.0, 02/24/2011
Panda Update 2, AKA
Panda 2.0, 04/11/2011
Panda Update 3, 05/10/2011
Panda Update 4, 06/16/2011
Panda Update 5, 07/23/2011
Panda Update 6, 08/12/2011
Panda Update 7, 09/28/2011
Panda Update 8 AKA
Panda 3.0, 10/19/2011
Panda Update 9, 11/18/2011
Panda Update 10, 01/18/2012
Panda Update 11, 02/27/2012
Panda Update 12, 03/23/2012
Panda Update 13, 04/19/2012
Panda Update 14, 04/27/2012
Panda Update 15, 06/9/2012
Panda Update 16, 06/25/2012
Panda Update 17, 07/24/2012
Panda Update 18, 08/20/2012
Panda Update 19, 09/18/2012
Panda Update 20 , 09/27/2012
Panda Update 21, 11/5/2012
Panda Update 22, 11/21/2012
Panda Update 23, 12/21/2012
Panda Update 24, 01/22/2013
Panda Update 25, 03/15/2013
Panda Update 26 AKA
Panda 4.0, May 20, 2014
Panda Update 27 AKA
Panda 4.1, Sept. 25, 2014

As you can see most of the updates were back in 2012 with last year having very few updates. While there may have been unannounced releases, this list only includes those that have been confirmed by Google.  To see how your site can get to page 1 of Google, contact us today or call Jeff at 678-520-9925

Google Panda Update 4.1: What to Expect

Google Panda 4.1 UpdateWith the many changes to Google’s algorithms, it can be hard for website owners to keep track of all the changes. The new release of Google Panda 4.1 is aimed to help smaller websites as discussed at Search Engine Roundtable. Google began rolling out the changes at the end of September 2014, and will have an impact on 3 to 5% of search queries. Since the release of Google Panda in 2011, there have been 26 confirmed updates and refreshes, and now this is the 27th update.  Panda 4.0 was rolled out earlier this year.

What to Expect from Google Panda Update 4.1

The new version of Panda will continue the same tradition of the previous version of Panda but will be more effective at targeting low-quality content. Google added new signals to their algorithm that will point out low quality, but they have not made these signals known to the public. This update proves beneficial to those websites with content that already proves to be high-quality, but puts websites full of low-quality content in danger.

Pierre Far explained that the Google Panda update should help small to medium sized businesses that already take the time to prioritize the content on their website. He believes they will be rewarded with the highest rankings of search queries because of the Panda update. Many business owners, however, fear that the update could have a negative impact on them instead. If any of Google’s new signals target high-quality content as low-quality content, business owners could notice a significant drop in their rankings even if they are doing everything right.

It is believed that content-based sites and download portals are the types of sites that will receive the highest rankings. The reasoning for this is because they are often updated with high-quality information, and they are getting an extra boost in favoritism when it comes to Panda’s new signal codes. The types of websites that might suffer the most include lyric, gaming, and medical sites. This is because these sites often have thin, repeated, or aggregated content. This is what Google often translates as low-quality work. Gaming sites don’t feature as much content as content-based websites; lyrics websites don’t feature as much content as other websites, and medical websites are often full of copied content from other sites.

Has Panda 4.1 Effected Your Website?

If your website has already been negatively impacted by Panda 4.1, there are ways in which you can recover from it. It’s important to look at the existing content on your website. Compare your current content to the content on your competitor’s website who are ranking higher than you are. Take note of their strategies, but don’t copy them. Come up with your own effective solution for getting better rankings. It’s also necessary for you to delete any duplicate and thin content displayed on your website. Plagiarism and content syndication needs to be completely removed. If your content is just basic rewrites of previous articles, remove them and replace them with 100-percent original articles.

The new Panda 4.1 update doesn’t have to hurt you. It can have a positive impact on your website if you take the time to add high-quality content to your site. By assessing your current site and content, you can develop effective strategies to make the changes to begin to see higher rankings. It’s important to refine your current content strategy and post content on your site that is unique, high-quality, and valuable to your readers. Not only will these changes help you now, but they’ll also help you in the future for whenever Google decides to roll out another Panda update.

Need help with your organic search results, contact Jeff at 678-520-9925 or use our Contact Us for or email jeff at redhotrankings.com

Google Over-optimization Penalty!

Recently, Google identified a number of blogger network sites that existed purely to build links to websites. Google targeted one of the larger blogger networks called “Build My Rank”—the site was de-indexed, along with an overwhelming majority of its posts. Businesses that were over-reliant on the links from Build My Rank (and other blog networks that may be facing de-indexing) saw a significant drop in rankings.
Businesses that used Build My Rank but also acquired links from a variety of other sources fared much better. The more you diversify, the less impact a Google update will have on your rankings. We have always stressed that SEO and marketing overall needs diversification. Links should come from as many different sources as possible and be relevant. Diversity coupled with relevant and useful content is what builds value. 

Maybe you’ve heard rumors about the impending Google “Over-optimization” Penalty? Google’s concern is that sites with great content and little or no SEO are up against sites with lesser quality content, but have done a better job with SEO. The penalty for over-optimization is designed to “level the playing field.” Again, great content (i.e., relevant and useful) and backlink diversification is key!.
Contact us at 678-520-9925 to get to the top of Google for keywords your customers are searching for.

SEO for Atlanta Businesses

Google homepageSEO for Atlanta businesses is about getting to the top of the search engines.  A top spot in Google for the right keywords can dramatically improve the bottom line of just about any business.

Let me ask you a quick question:  How many times have you spoken to someone, and may be this has happened to you, and they’ve spent money on their website and it just hasn’t done anything for them? Many business owners are underwhelmed by the return on their investment.

To be honest with you, you’re not alone.  I run into a lot people who are doing their business plan and are putting together their website and think that their website is the “end all be all” of their online marketing.  What we do at RedHotRankings.com  is work with business owners who are looking to get more visitors, generate more revenue and impact their bottom line.

I was recently discussing this with a client.  He had used a lead source that sent leads to him and three of his competitors.  If you run a serviceAtlanta leads
company you may have tried this, too.  His success depended on whether he was the first to call, and then it was about how many times he had to keep calling to connect with the prospect.  With a low success rate, he was looking for a better source of leads.

With SEO by RedHotRankings.com, his Atlanta based business is now #1 in Google for his primary keyword and in one of the top three spots in Google for several other high traffic keywords.  Now he gets a fresh batch of leads calling him directly every day.  His success rate in closing the business is much higher, close to 100% in fact.  If he can speak to prospect directly on the phone, he can usually get the business, which is what quite a few business owners tell me.

Google Places AtlantaAnother huge benefit to his business is that most clients are much closer to his business because of his highly effective listing in Google Places from RedHotRankings.com. Instead of driving all over Atlanta, most customers are now within about a 15 mile radius. Wear and tear on his service vehicles has been reduced and the money saved on gas alone pays for his monthly SEO service.

If you are throwing good money after bad with ineffective marketing, contact us today at 678-520-9925 for a free website review and get the leads that will improve your bottom line.

 

SEO For Web2.0 – An Integrated Marketing Approach

Web2.0 is a term that describes the evolution of the web that now includes social media.  SEO for Web2.0 requires an integrated marketing approach.  An Atlanta SEO company has developed a unique approach called “Advanced Integrated Marketing”.  If you are ready to embrace the power of Social Media with SEO for Web2.0, you will gain a competitive advantage today and in the future.

Social Media sites have begun to dominate the internet to the point where Google introduced a new search algorithm in August 2010 called “Caffeine” to account for Social Media Buzz.

google caffeine

Social Media consists of many popular sites, such as Facebook, Delicious, Digg, StumbleUpon, YouTube and others.  The problem?  Effectively promoting your business using Social Media is very time consuming.  It requires creating entertaining, enlightening or interesting content, promoting it on multiple networks and then getting others to take notice and promote it also.

What is SEO for Web2.0?  To get ranked highly in Google, you need SEO, good content and backlinks.  Everyone knows this.   But now there is one additional ingredient required as a result of the Caffeine update:  you also need traffic.  This is a real “Catch 22” situation for anyone trying to promote their website online.  After all, how can you get traffic if you do not rank?  But now Google won’t rank a site without traffic?  Seems like a trap until the power of social media is taken into account.  If other people like your content on social media sites and vote for it, Digg it, Like it, etc., you will begin to get traffic to your site.

But this gets back to the problem of the time required to promote your content on social networks.  Does this mean the web is now only for big corporations with the resources to hire teams of professionals to promote their content on social networks?  Not necessarily, but a more advanced and integrated approach is needed for effective online marketing.  Have you heard of content syndication?  It is the most effective way to harness the power of the social media, social voting and social news sites.  And it’s not just for big companies.  Anyone can plug-in to an effective content syndication network and begin to see just how powerful social sites have become.

To ignore the power of social networks is simply ignoring the evolution of the web.  But you can take advantage of this relatively new phenomenon to increase traffic to your site and grow your online presence.