Online reviews are part of many consumers “due diligence” process when making a buying decision, and the reviews impact all types of businesses beyond the online retailers. Like it or not, online reviews have become your reputation. People share reviews on popular sites such as Yelp and Google Places in addition to postings on Facebook, Twitter, Google+, forums and many other social sharing and social media sites. Buying decisions are impacted by what other people say about your product or service.
How is your online reputation impacting your business? Do you know what others are saying about your business online? Customer reviews can enhance your business, but bad reviews can be ruinous. This may seem intuitive, but let’s move beyond intuition and into facts. Here are some statistics complied by Search Engine People about the impact of online consumer reviews.
- Traffic to the top 10 review sites grew on average 158% last year (Compete.com)
- 97% who made a purchase based on an online review found the review to be accurate (Comscore/The Kelsey Group, Oct. 2007)
- 92% have more confidence in info found online than they do in anything from a salesclerk or other source (Wall Street Journal, Jan 2009)
- 90% of online consumers trust recommendations from people they know; 70% trust unknown users, 27% trust experts, 14% trust advertising, 8% trust celebrities (Econsultancy, July 2009, Erik Qualman, Socialnomics)
- 75% of people don’t believe that companies tell the truth in advertisements (Yankelovich)
- 70% consult reviews or ratings before purchasing (BusinessWeek, Oct. 2008)
- 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Deloitte & Touche, Sept. 2007)
- 51% of consumers use the Internet even before making a purchase in shops (Verdict Research, May 2009)
- 45% say they are influenced a fair amount or a great deal by reviews on social sites from people they follow (46% say reviews in newspaper or magazine influence them.) (Harris Poll, April 2010)
- 34% have turned to social media to air their feelings about a company. 26% to express dissatisfaction, 23% to share companies or products they like. (Harris Poll, April 2010)
- Why do they share? 46% feel they can be brutally honest on the Internet. 38% aim to influence others when they express their preferences online (Harris Poll, April 2010)
- Reviews on a site can boost conversion +20% (Bazaarvoice.com/resources/stats ‘Conversion Results’)
When deciding where to spend your marketing dollars, consider the impact of online reviews. Online reputation management is key part of any business strategy. Contact Us to discuss how we can help you manage and improve your online reputation.
SEO for Atlanta businesses is about getting to the top of the search engines. A top spot in Google for the right keywords can dramatically improve the bottom line of just about any business.
Let me ask you a quick question: How many times have you spoken to someone, and may be this has happened to you, and they’ve spent money on their website and it just hasn’t done anything for them? Many business owners are underwhelmed by the return on their investment.
To be honest with you, you’re not alone. I run into a lot people who are doing their business plan and are putting together their website and think that their website is the “end all be all” of their online marketing. What we do at RedHotRankings.com is work with business owners who are looking to get more visitors, generate more revenue and impact their bottom line.
I was recently discussing this with a client. He had used a lead source that sent leads to him and three of his competitors. If you run a service
company you may have tried this, too. His success depended on whether he was the first to call, and then it was about how many times he had to keep calling to connect with the prospect. With a low success rate, he was looking for a better source of leads.
With SEO by RedHotRankings.com, his Atlanta based business is now #1 in Google for his primary keyword and in one of the top three spots in Google for several other high traffic keywords. Now he gets a fresh batch of leads calling him directly every day. His success rate in closing the business is much higher, close to 100% in fact. If he can speak to prospect directly on the phone, he can usually get the business, which is what quite a few business owners tell me.
Another huge benefit to his business is that most clients are much closer to his business because of his highly effective listing in Google Places from RedHotRankings.com. Instead of driving all over Atlanta, most customers are now within about a 15 mile radius. Wear and tear on his service vehicles has been reduced and the money saved on gas alone pays for his monthly SEO service.
If you are throwing good money after bad with ineffective marketing, contact us today at 678-520-9925 for a free website review and get the leads that will improve your bottom line.
I was recently invited to be on Ron Comacho’s “Business Hour” show on America’s Web Radio. A theme of the show is career transitions, so much of the show is about how skills from previous experiences were applied to become the SEO Guru Atlanta. Enjoy!
Listen to the Business Hour interview here!
Web2.0 is a term that describes the evolution of the web that now includes social media. SEO for Web2.0 requires an integrated marketing approach. An Atlanta SEO company has developed a unique approach called “Advanced Integrated Marketing”. If you are ready to embrace the power of Social Media with SEO for Web2.0, you will gain a competitive advantage today and in the future.
Social Media sites have begun to dominate the internet to the point where Google introduced a new search algorithm in August 2010 called “Caffeine” to account for Social Media Buzz.
Social Media consists of many popular sites, such as Facebook, Delicious, Digg, StumbleUpon, YouTube and others. The problem? Effectively promoting your business using Social Media is very time consuming. It requires creating entertaining, enlightening or interesting content, promoting it on multiple networks and then getting others to take notice and promote it also.
What is SEO for Web2.0? To get ranked highly in Google, you need SEO, good content and backlinks. Everyone knows this. But now there is one additional ingredient required as a result of the Caffeine update: you also need traffic. This is a real “Catch 22” situation for anyone trying to promote their website online. After all, how can you get traffic if you do not rank? But now Google won’t rank a site without traffic? Seems like a trap until the power of social media is taken into account. If other people like your content on social media sites and vote for it, Digg it, Like it, etc., you will begin to get traffic to your site.
But this gets back to the problem of the time required to promote your content on social networks. Does this mean the web is now only for big corporations with the resources to hire teams of professionals to promote their content on social networks? Not necessarily, but a more advanced and integrated approach is needed for effective online marketing. Have you heard of content syndication? It is the most effective way to harness the power of the social media, social voting and social news sites. And it’s not just for big companies. Anyone can plug-in to an effective content syndication network and begin to see just how powerful social sites have become.
To ignore the power of social networks is simply ignoring the evolution of the web. But you can take advantage of this relatively new phenomenon to increase traffic to your site and grow your online presence.