Matt Cutts from Google has confirmed Social Buzz is now used as new ranking factor. It was not used last spring, but it is used since Google launched their new search algorithm called Caffeine in August 2010.
Google’s ranking dynamics are evolving, as they are tracking things like Facebook “Likes” and Twitter “re-Tweets”. It is possible that this is actually being downplayed by Google since they do not own any of these social networks (yet).
Here are some notable excerpts from the post:
– The argument for why social sharing measures, such as Twitter re-tweets and Facebook ‘Likes’ should form the basis of the social graph is part of the thesis that linking no longer carries the voting power it once did because it is too easily manipulated.
– There is a patent that suggests that Google is investigating author authority as a ranking factor.
– Tweets and Facebook status provide little surrounding text and no anchor text. This means that both search engines [Google / Bing} cannot assign any value to the originating page and have few contextual clues about the destination page. Therefore they have to invest in working out ‘authority’ of an author as a means to generate more relevancy and context around the shared page.
– Re-Tweets may now be the new linking system, but Matt urges caution.
Here is a link to the whole blog post…
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