SEO For Web2.0 – An Integrated Marketing Approach

Web2.0 is a term that describes the evolution of the web that now includes social media.  SEO for Web2.0 requires an integrated marketing approach.  An Atlanta SEO company has developed a unique approach called “Advanced Integrated Marketing”.  If you are ready to embrace the power of Social Media with SEO for Web2.0, you will gain a competitive advantage today and in the future.

Social Media sites have begun to dominate the internet to the point where Google introduced a new search algorithm in August 2010 called “Caffeine” to account for Social Media Buzz.

google caffeine

Social Media consists of many popular sites, such as Facebook, Delicious, Digg, StumbleUpon, YouTube and others.  The problem?  Effectively promoting your business using Social Media is very time consuming.  It requires creating entertaining, enlightening or interesting content, promoting it on multiple networks and then getting others to take notice and promote it also.

What is SEO for Web2.0?  To get ranked highly in Google, you need SEO, good content and backlinks.  Everyone knows this.   But now there is one additional ingredient required as a result of the Caffeine update:  you also need traffic.  This is a real “Catch 22” situation for anyone trying to promote their website online.  After all, how can you get traffic if you do not rank?  But now Google won’t rank a site without traffic?  Seems like a trap until the power of social media is taken into account.  If other people like your content on social media sites and vote for it, Digg it, Like it, etc., you will begin to get traffic to your site.

But this gets back to the problem of the time required to promote your content on social networks.  Does this mean the web is now only for big corporations with the resources to hire teams of professionals to promote their content on social networks?  Not necessarily, but a more advanced and integrated approach is needed for effective online marketing.  Have you heard of content syndication?  It is the most effective way to harness the power of the social media, social voting and social news sites.  And it’s not just for big companies.  Anyone can plug-in to an effective content syndication network and begin to see just how powerful social sites have become.

To ignore the power of social networks is simply ignoring the evolution of the web.  But you can take advantage of this relatively new phenomenon to increase traffic to your site and grow your online presence.

Google Validates Social Buzz Is A Key Ranking Factor

Matt Cutts from Google has confirmed Social Buzz is now used as new ranking factor. It was not used last spring, but it is used since Google launched their new search algorithm called Caffeine in August 2010.

Google’s ranking dynamics are evolving, as they are tracking things like Facebook “Likes” and Twitter “re-Tweets”. It is possible that this is actually being downplayed by Google since they do not own any of these social networks (yet).

 

Here are some notable excerpts from the post:

– The argument for why social sharing measures, such as Twitter re-tweets and Facebook ‘Likes’ should form the basis of the social graph is part of the thesis that linking no longer carries the voting power it once did because it is too easily manipulated.

– There is a patent that suggests that Google is investigating author authority as a ranking factor.

– Tweets and Facebook status provide little surrounding text and no anchor text. This means that both search engines [Google / Bing} cannot assign any value to the originating page and have few contextual clues about the destination page. Therefore they have to invest in working out ‘authority’ of an author as a means to generate more relevancy and context around the shared page.

– Re-Tweets may now be the new linking system, but Matt urges caution.

Here is a link to the whole blog post…

Ready to ingite your own Social Buzz, contact us today at 678-520-9925.