With the many changes to Google’s algorithms, it can be hard for website owners to keep track of all the changes. The new release of Google Panda 4.1 is aimed to help smaller websites as discussed at Search Engine Roundtable. Google began rolling out the changes at the end of September 2014, and will have an impact on 3 to 5% of search queries. Since the release of Google Panda in 2011, there have been 26 confirmed updates and refreshes, and now this is the 27th update. Panda 4.0 was rolled out earlier this year.
What to Expect from Google Panda Update 4.1
The new version of Panda will continue the same tradition of the previous version of Panda but will be more effective at targeting low-quality content. Google added new signals to their algorithm that will point out low quality, but they have not made these signals known to the public. This update proves beneficial to those websites with content that already proves to be high-quality, but puts websites full of low-quality content in danger.
Pierre Far explained that the Google Panda update should help small to medium sized businesses that already take the time to prioritize the content on their website. He believes they will be rewarded with the highest rankings of search queries because of the Panda update. Many business owners, however, fear that the update could have a negative impact on them instead. If any of Google’s new signals target high-quality content as low-quality content, business owners could notice a significant drop in their rankings even if they are doing everything right.
It is believed that content-based sites and download portals are the types of sites that will receive the highest rankings. The reasoning for this is because they are often updated with high-quality information, and they are getting an extra boost in favoritism when it comes to Panda’s new signal codes. The types of websites that might suffer the most include lyric, gaming, and medical sites. This is because these sites often have thin, repeated, or aggregated content. This is what Google often translates as low-quality work. Gaming sites don’t feature as much content as content-based websites; lyrics websites don’t feature as much content as other websites, and medical websites are often full of copied content from other sites.
Has Panda 4.1 Effected Your Website?
If your website has already been negatively impacted by Panda 4.1, there are ways in which you can recover from it. It’s important to look at the existing content on your website. Compare your current content to the content on your competitor’s website who are ranking higher than you are. Take note of their strategies, but don’t copy them. Come up with your own effective solution for getting better rankings. It’s also necessary for you to delete any duplicate and thin content displayed on your website. Plagiarism and content syndication needs to be completely removed. If your content is just basic rewrites of previous articles, remove them and replace them with 100-percent original articles.
The new Panda 4.1 update doesn’t have to hurt you. It can have a positive impact on your website if you take the time to add high-quality content to your site. By assessing your current site and content, you can develop effective strategies to make the changes to begin to see higher rankings. It’s important to refine your current content strategy and post content on your site that is unique, high-quality, and valuable to your readers. Not only will these changes help you now, but they’ll also help you in the future for whenever Google decides to roll out another Panda update.
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