Search Engine Optimization Overview

SEO OverviewSearch Engine Optimization (SEO) is about improving the volume and quality of traffic to your website. SEO gives your site “web presence” by optimizing pages so that, when a potential customer performs a search, your business will appear higher in the search results listing, making it more likely that you will be contacted before your competitors. Pages can be optimized for global searches, local searches, image searches, video searches, or industry-specific searches.
Basically, SEO uses the knowledge of how search engines work, and the way people search, to benefit your business. Optimizing a website or webpages for searches involves editing the actual content of the site as well as modifying the coding of the site (such as HTML) in such a way that its relevance to certain keywords is increased. Barriers to the effective search engine indexing are also altered or removed.
Optimizing your website also involves are variety of other techniques to increase its search ranking. Pages within your website may be cross-linked (one page links to another in the same site) to give prominence to the main page. The meta-tags of a page, those descriptors that exist in the code but are not seen, are also altered to advantage.
The two parts of SEO are on-page and off-page.  On-page is related to content, header, description, meta tags and meta keywords.  More importantly, off-page SEO is about how many authority sites link to your site to give your site page rank.  The more links from authority sites, the more Google Pagerank your site will have.  Link building requires more effort than most website owners have time for.
To get your site optimized for maximum traffic, Contact Us to get started today at 678-520-9925

How Social Media Provides Exposure To New Prospects

Social MarketingSocial Marketing consists of utilizing social neworks like Facebook, MySpace, Squidoo, Twitter, YouTube, and Hubpages.  Social marketing is not as simple as making an account in a social network such as Facebook or Twitter.  You can not just simply put your business in these social networks and expect to have loads of traffic.  There are also rules and guidelines you need to take into consideration, so a social marketing expert is recommended to maximize your results from social marketing.

Although they offer an open and accepting social community, social networks also impose certain limitations on commercial advertisements and direct marketing.  Failure to adhere to these rules and limitations against spam may lead to the closure of your site.  So if you want to establish your business on these sites, you definitely need the help of an expert.

Using videos and other audiovisual media to can be effective ways generate traffic to your site, especially if you maximize YouTube, one of the biggest social media sources.   Through YouTube, you can provide potential customers and current clients with more information about your business through RSS feeds and links to blogs or news.  You can ask your social marketing specialist or agency to upload videos of your business in YouTube.  The wide reach of YouTube can be highly advantageous for your business.  YouTube can be a source of website traffic on autopilot.

If you are not comfortable talking on camera to make a vidoe, creating a Powerpoint presentation with your commentary can be a very effective video.  Or you can use pictures and text with music in the background to convey your message.  Both methods can be accomplished using a program that is already on nearly every PC, it’s called MovieMaker.  Just launch Moviemaker, import your pictures, add your text and upload to YouTube.  From there, you can add background music.

You can also tap Twitter users with a stable following to help you gain a large amount of traffic to your business.  People can tweet about your products or services and their followers will receive the information, usually with a link to your site.

What makes social networks so efficient is they do not cost you any amount at all.  However, it can be a time consuming task.  As business owners who have tons of papers to read and sign and whose schedules are full from morning to evening managing the business and employees, time is certainly a luxury most business owners do not enjoy.   On that dilemma, RedHotRankings.com is the trusted Atlanta SEO specialist and we are here get you to the top of Google.  RedHotRankings.com is an expert not only in terms of advertising through social networking sites but in all web marketing areas.

Get started today!  Call us at 678-520-9925 or Contact Us now.


Does Search Engine Optimization Really Work?

SEO ResultsSearch Engine Optimization can attain the results you want, but it must be understood and directed accurately. Increasingyour search rankings for your business can really pay off with the assistance of a Search Engine Optimization Agency. Do not believe any offers that claim they can get you placed at the top of a search engine, as this is nearly impossible. With the use of key word optimization and the many services that your Search Engine Optimization Agency provides, you can increase the number of viewers that see your business online, as well as the products and services you offer.

Without strong knowledge of web development or coding, it is very difficult to reach your goals. This is why counting on a company with Search Engine Optimization expertise will be very beneficial for your business. There are many marketing companies online that will suggest the use of their wide range of services, such as business blogs, a subscription service to help add to your email list and many more services to bring more traffic to your website.

When a person is searching for a service or product online, the words they use, which are called key words, are found by small automated programs called spiders. An example of this process would be if you are searching for a pool installation company, and type in pool all by itself, the number of results will be so large that it will be very difficult to find what you are looking for. If you type in the entire line, pool installation company, the list will be more directed towards what you are looking for.

A Search Engine Optimization Agency will use their programs to ensure that the content of your company site is located by these spiders to transport you up on the search engine results. This will move you ahead of a company like yours who does not use Search Engine Optimization.  The farther you are up in the results, the more people will click on your site, and you will gain more business.  The first of the 3 levels of search engine optimization is a system which is automated that transfers to numerous sites. This actually provides few good results for you.

Another way to generate results is to use doorway pages. Although this can possibly provide good results, search engines will most likely cancel your rankings within a couple months. The best way is also the most pricy way, and it is done by analyzing your website’s content in order to optimize it for search engine results and to provide specific key words for your content, which will increase search engine rankings. This will increase your web traffic and amount of customers, with the help of your Search Engine Optimization Agency.