What is the Right SEO Strategy in 2011?

What is right SEO strategy these days?  And what about all that “Social Media” stuff I keep hearing about… how does that come into play?

Basically, in 2011, “what 3 things should be included in your 2011 SEO strategy”.   This question was answered by Matt Cutts, head of the webspam team at Google.  If anyone know, Matt knows.

What are the 3 things should be included?  He really gives more than 3 things, but to summarize:

  1. Optimizing for speed.  Users like fast loading pages.  Minifying java script, etc. can help.
  2. On-site SEO with the Content Management System and internal linking within the website.  A CMS is really only needed for large websites constantly publishing lots of new content.
  3. Social Media Marketing.

In his own words:

 

Social Media can be a missing link to any SEO strategy.  Come again?  Social Media is part of SEO?  In 2010, Google began indexing how many times sites are “Liked”, “Dugg”, tweeted, etc., which now makes Social Media part of the linking strategy for any website owner.

The problem is how to effectively use Social Media.  It can be very confusing, extremely time consuming and entirely ineffective approached in the wrong way.  However proper content syndication can eliminate the barriers to success.

The combination of Social Media and SEO is what we call Advanced Integrated Marketing.  It’s a powerful combination proven to increase rankings for more visitors, more customers and more revenue for your business.

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Google Validates Social Buzz Is A Key Ranking Factor

Matt Cutts from Google has confirmed Social Buzz is now used as new ranking factor. It was not used last spring, but it is used since Google launched their new search algorithm called Caffeine in August 2010.

Google’s ranking dynamics are evolving, as they are tracking things like Facebook “Likes” and Twitter “re-Tweets”. It is possible that this is actually being downplayed by Google since they do not own any of these social networks (yet).

 

Here are some notable excerpts from the post:

– The argument for why social sharing measures, such as Twitter re-tweets and Facebook ‘Likes’ should form the basis of the social graph is part of the thesis that linking no longer carries the voting power it once did because it is too easily manipulated.

– There is a patent that suggests that Google is investigating author authority as a ranking factor.

– Tweets and Facebook status provide little surrounding text and no anchor text. This means that both search engines [Google / Bing} cannot assign any value to the originating page and have few contextual clues about the destination page. Therefore they have to invest in working out ‘authority’ of an author as a means to generate more relevancy and context around the shared page.

– Re-Tweets may now be the new linking system, but Matt urges caution.

Here is a link to the whole blog post…

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