Search Engine Optimization Overview

SEO OverviewSearch Engine Optimization (SEO) is about improving the volume and quality of traffic to your website. SEO gives your site “web presence” by optimizing pages so that, when a potential customer performs a search, your business will appear higher in the search results listing, making it more likely that you will be contacted before your competitors. Pages can be optimized for global searches, local searches, image searches, video searches, or industry-specific searches.
Basically, SEO uses the knowledge of how search engines work, and the way people search, to benefit your business. Optimizing a website or webpages for searches involves editing the actual content of the site as well as modifying the coding of the site (such as HTML) in such a way that its relevance to certain keywords is increased. Barriers to the effective search engine indexing are also altered or removed.
Optimizing your website also involves are variety of other techniques to increase its search ranking. Pages within your website may be cross-linked (one page links to another in the same site) to give prominence to the main page. The meta-tags of a page, those descriptors that exist in the code but are not seen, are also altered to advantage.
The two parts of SEO are on-page and off-page.  On-page is related to content, header, description, meta tags and meta keywords.  More importantly, off-page SEO is about how many authority sites link to your site to give your site page rank.  The more links from authority sites, the more Google Pagerank your site will have.  Link building requires more effort than most website owners have time for.
To get your site optimized for maximum traffic, Contact Us to get started today at 678-520-9925

How Social Media Provides Exposure To New Prospects

Social MarketingSocial Marketing consists of utilizing social neworks like Facebook, MySpace, Squidoo, Twitter, YouTube, and Hubpages.  Social marketing is not as simple as making an account in a social network such as Facebook or Twitter.  You can not just simply put your business in these social networks and expect to have loads of traffic.  There are also rules and guidelines you need to take into consideration, so a social marketing expert is recommended to maximize your results from social marketing.

Although they offer an open and accepting social community, social networks also impose certain limitations on commercial advertisements and direct marketing.  Failure to adhere to these rules and limitations against spam may lead to the closure of your site.  So if you want to establish your business on these sites, you definitely need the help of an expert.

Using videos and other audiovisual media to can be effective ways generate traffic to your site, especially if you maximize YouTube, one of the biggest social media sources.   Through YouTube, you can provide potential customers and current clients with more information about your business through RSS feeds and links to blogs or news.  You can ask your social marketing specialist or agency to upload videos of your business in YouTube.  The wide reach of YouTube can be highly advantageous for your business.  YouTube can be a source of website traffic on autopilot.

If you are not comfortable talking on camera to make a vidoe, creating a Powerpoint presentation with your commentary can be a very effective video.  Or you can use pictures and text with music in the background to convey your message.  Both methods can be accomplished using a program that is already on nearly every PC, it’s called MovieMaker.  Just launch Moviemaker, import your pictures, add your text and upload to YouTube.  From there, you can add background music.

You can also tap Twitter users with a stable following to help you gain a large amount of traffic to your business.  People can tweet about your products or services and their followers will receive the information, usually with a link to your site.

What makes social networks so efficient is they do not cost you any amount at all.  However, it can be a time consuming task.  As business owners who have tons of papers to read and sign and whose schedules are full from morning to evening managing the business and employees, time is certainly a luxury most business owners do not enjoy.   On that dilemma, RedHotRankings.com is the trusted Atlanta SEO specialist and we are here get you to the top of Google.  RedHotRankings.com is an expert not only in terms of advertising through social networking sites but in all web marketing areas.

Get started today!  Call us at 678-520-9925 or Contact Us now.